An Approach to Innovation Potential Evaluation as a Means of Enterprise Management Improving

Document Type : Technical Note


1 Faculty of Entrepreneurship and Law, Kyiv National University of Technologies and Design, Kyiv, Ukraine

2 Faculty of Economics, Luhansk National Agrarian University, Starobilsk, Ukraine

3 Faculty of Economics and Information Technologies, National Academy of Management, Kyiv, Ukraine

4 Faculty of Economics, Uzhgorod National University, Uzhgorod, Ukraine

5 Educational and Research Institute of Economics and Business, Luhansk Taras Shevchenko National University, Starobilsk, Ukraine


Complexity of the enterprise innovative potential as a subject of research and its multifaceted nature cause a large number of approaches to its evaluation. Therefore, an urgent area of research is the development of a comprehensive approach that would promptly and fully diagnose the state of existing innovation potential of the enterprise. This article proposes a methodology for innovation potential evaluation is proposed, based on the resource and productive approaches to its measurement. In accordance with the proposed integrated approach, the following evaluation goals are identified: analysis of the efficiency of using innovative potential and determining the degree of relevance between the existing innovation potential and the selected enterprise development strategy (or new innovation project). As a result of the conducted research, the most informative indicators, characterizing the constituent elements of the innovation potential, have been determined, and on the basis of their use a method of calculating the final indicators of utilization efficiency and relevance of the existing innovation potential of the enterprise has been developed.


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