Kharazmi University International Journal of Supply and Operations Management 2383-1359 7 1 2020 02 01 An Approach to Innovation Potential Evaluation as a Means of Enterprise Management Improving 112 118 2808 10.22034/ijsom.2020.1.7 EN Iryna Hnatenko Faculty of Entrepreneurship and Law, Kyiv National University of Technologies and Design, Kyiv, Ukraine 0000-0002-0254-2466 Olga Orlova-Kurilova Faculty of Economics, Luhansk National Agrarian University, Starobilsk, Ukraine 0000-0001-8382-8070 Iryna Shtuler Faculty of Economics and Information Technologies, National Academy of Management, Kyiv, Ukraine 0000-0002-0852-8526 Vitaliy Serzhanov Faculty of Economics, Uzhgorod National University, Uzhgorod, Ukraine 0000-0002-0577-4422 Viktoriia Rubezhanska Educational and Research Institute of Economics and Business, Luhansk Taras Shevchenko National University, Starobilsk, Ukraine 0000-0001-8047-4000 Journal Article 2020 02 12 Complexity of the enterprise innovative potential as a subject of research and its multifaceted nature cause a large number of approaches to its evaluation. Therefore, an urgent area of research is the development of a comprehensive approach that would promptly and fully diagnose the state of existing innovation potential of the enterprise. This article proposes a methodology for innovation potential evaluation is proposed, based on the resource and productive approaches to its measurement. In accordance with the proposed integrated approach, the following evaluation goals are identified: analysis of the efficiency of using innovative potential and determining the degree of relevance between the existing innovation potential and the selected enterprise development strategy (or new innovation project). As a result of the conducted research, the most informative indicators, characterizing the constituent elements of the innovation potential, have been determined, and on the basis of their use a method of calculating the final indicators of utilization efficiency and relevance of the existing innovation potential of the enterprise has been developed. http://www.ijsom.com/article_2808_a376df1fa8b1fe7b38a589d851dec045.pdf