International Journal of Supply and Operations Management - Articles List

Keywords = Marketing Optimization

Targeted and Personalized Online Advertising in the Age of Artificial Intelligence (AI): A Literature Review and Research Agenda

Volume 12, Issue 1, February 2025, Pages 105-122

10.22034/ijsom.2024.110537.3205

ashraf reeyazati; Reza Samizadeh

International Journal of Supply and Operations Management

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Volume 12 (2025)

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