International Journal of Supply and Operations Management - Articles List

International Journal of Supply and Operations Management

Author = Esmaeili Mahyari, Mostafa

Number of Articles: 1

Understanding the Nexus of Marketing and Artificial Intelligence (AI): Customer Experience is of the Essence

Volume 12, Issue 2, Spring 2025, Pages 236-253

10.22034/ijsom.2025.110285.3017

Mostafa Esmaeili Mahyari, Hamid Reza Irani, Vahid nourmandi pour, Hamed Nozari

International Journal of Supply and Operations Management

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